You may have noticed that my blog post have slowed down. Why? Because of the ebbs and flows of life. As author Alexis Rockley describes:
“Living things aren’t meant to be productive all the time.”
“You’re going to have an ebb and flow of productivity in your life and your work.”— Alexis Rockley, “Find Your F*ckyeah”
And I’m coming back with a bee in my bonnet about social media influencers. Put that on twitter and post it. #sponsored #ad.
Examples from Influencers
What is an Influencer?
Social Media Influencer: “Social media ‘influencers’ are those with accounts that drive traffic and sales to a product or service based on their recommendations.” (Source: Boostability.com). According to foxbusiness.com, the highest paid Social Media Influencer is Kylie Jenner who makes more than $1M per sponsored Instagram post. One. Million. Dollars.
Here’s the problem. Social media influencers sell things. In order to sell things, they must convince us that we need these things. They literally exist to make up needs and problems for us! Yes, I have 99 problems and the need for more beautiful decorative pillows is one. Their job is literally to trick us into thinking that the only thing standing between this:
is a pair of designer boots and flat tummy tea.
I am sorry. I have a 1-year old child in a pandemic. I’m trying to be a solid wife, mother, co-worker, and colleague. The last thing that I need is a diet tea that will make me shart in the process.
How do you become an influencer?
The dream of becoming a Social Media Influencer plays to this millennial idea that we are all just special snowflakes and that someone should pay us for eating snacks and taking candid photos of our wonderful, beautiful selves. When in reality, becoming an influencer takes a lot of luck, phenomenal looks, photo shoots, and in most cases, money and/or celebrity status BEFORE you even start.
In this article, the Vox’s Chavie Lieber interviews Joe Gagliese, one of the co-founders of Viral Nation. Chavie asks, “I’m a short, Jewish, brunette journalist and new mom who likes hiking and fashion. How much would it cost to turn me into a profitable influencer?.” Joe responds, “I would focus on your personality, not on your life, because you seem great and people relate to that. From there, I’d say that for $250,000, we could help you become an influencer.” $250,000!!!!???!!! Excuse me while I sell a kidney for instagram likes.
Seriously, let’s ditch the toxic business of Instagram Perfection in favor of honesty, humility, and truly caring for each other. How?
- Go with the first picture you take on your iphone instead of taking 100 and choosing the best.
- Go back to traditional staged family and school photos. No one looks good in these, so it’s an equal playing field — no comparison necessary.
- Get something that will reduce your positive association with your phone. Like this absolutely terrifying Patrick Star phone case.
If you take nothing else away from this, take away this:
You are not a commodity or an ad. You are a living, breathing, excellent human.